26-Week Digital Marketing Plan KINDLE BOOKS
Now that we’ve fully updated all of our video training inside the Inner Circle, we’re now in the process of publishing a series of Kindle books, making it even easier for you to learn on the go! Below you can find links to our Kindle books on Amazon...
Week #1: Competitor Analysis
Week #1: Competitor Analysis is all about how to determine what your competitors are doing well, what they are doing badly, and where the opportunities lie for you and your business.
There is no point in starting your digital marketing campaign without knowing what your competitors are doing, and how successful they are.
The first week of the plan teaches you how to analyse competitor's websites, what to look at, how to determine whether or not a website is really a competitor, and which tools to use.
Week #2: SEO Keyword Research
SEO Keyword Research is the second book in the 26-Week Digital Marketing Plan series. The goal of this book is to give you a plan that is effective for every single kind of business out there.
This means that you can find phrases for you not just to compete in, but key phrases that you are able to dominate your competition in.
Topics covered this week include how to select your initial keyword phrases easily, how to hone in on the right keyword phrases using Google's Keyword Planner tool and much, much more.
Week #3: Website Framework
Week #3: Website Framework covers the 5 key aspects of a good website framework design and why these elements are absolutely essential for your site.
This includes hosting - this is a very key decision because if you don't get your hosting right your website will be delivered really slowly and this is now a ranking factor with Google.
Also your software architecture such as your coding and how efficiently it operates - whether or not search engines struggle to quickly find the 'meat' of your page.
Week #4: Authority Content
In this the fourth book in the 26-Week Digital Marketing Plan series I will be revealing to you the 5 key aspects of creating authority content.
In the offline business world they say it is all about ‘location, location, location’. It could be said of the online business world that it is all about ‘content, content, content’.
There are always new avenues to explore for your online industry. If you are not thinking this then you are not thinking broadly enough. I will be dealing with this issue further along in this book.
Week #5: On-Site SEO
In book number 5 I will be writing about the 12 key considerations of on-site SEO and why they are so important for your business.
This includes keyword rich navigation - that is your internal linking structure. If you are linking to another page on your website you need to be linking to it with the right keyword phrase.
Also heading tags - Heading tags are those within a documents source code. These tell the ‘bots’ that crawl your website, how important a certain heading is and if it is formatted correctly.
Week #6: On-Site Analytics
Week #6 Website Analytics is going to share something that has become an increasingly essential part of digital marketing.
Compared to just a few years ago there are now millions of websites on the internet today and this figure continues to grow daily exponentially.
Many of your competitors will look at their rough visitor numbers in a day, but very few of them will track where they are going the most and how they get there.
Week #7: Opt-In Email Marketing
The Week #7 book is going to cover opt-in email marketing. This is not about spam! Opt-in is all about communicating with people that want to be communicated with.
We have a lot to cover in this book including the merits of using your own email server vs. a specialist server and a specialist software provider.
Also included is the difference between newsletters and autoresponders and what works best, Fancy html emails vs. plain text emails and much, much more.
Week #8: Business Blogging
This book on business blogging is all about building your brand as well as the more technical aspects of it such as, permalink structure and internal linking.
We will discuss the best widgets and plug-ins for use with a WordPress blog. I will show you what automatic notifications, pinging and RSS are, and how they help build your brand.We are going to talk about how to build a niche community from your blog, not just your subscribers but other bloggers as well.
Week #9: Social Media Management
Social Media Management is book number 9 of the 26-Week Digital Marketing Plan. Obviously it is important to get your brand registered on the different social sites.
It is important to register your brand out there as quickly as possible so no other similar business jumps ahead of you and registers under your brand first.
You need to know which the best networks are! While most businesses need to be primarily on Facebook and Twitter, these might not work the best for you...
Week #10: Content Syndication
In the Content Syndication book I will be showing you the optimal ways and forms to get your content out to the masses and through these methods drive them back to your site.
While you want to be recognised for producing original content you don’t need to be too worried about duplications at this point, I will explain this later in the book.
One way I will be doing this is taking more of a look into RSS syndication and blog directories (Even though I covered this briefly in my ‘business blogging’ book).
Week #11: Press Release Distribution
While press releases have been around forever in both the offline as well as the online world, they are still a relevant medium.
Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
Week #12: Pay Per Click Advertising
There are many ways to drive traffic to your website and a lot of them are paid. There is a model called CPM (Cost per thousand impressions), but here we talk about PPC.
PPC is a form of internet marketing in which you can guarantee a consistent source of traffic relevant to your page. This alone makes it worth detailing in an entire book.
I am going to outline your options with regards to PPC traffic and whether the results come direct from search or by being embedded on other sites.
Week #13: Reputation Management
Online reputation management breaks down into 3 key areas - Reputation Monitoring - who is talking about you or your brand and where they are doing it.
Reputation Strategy - What are you going to do when people speak negatively about your brand and say unfair comments?
Reputation Recovery - What can you do about someone saying something bad about you high up in Google?
Week #14: Directories & Curated Lists
In this book I’m going to talk about directories and curated lists. Directories actually pre-dated the web search engines by several years.
They are still relevant for 2 reasons: First, they are still used by many people to find good websites that are relevant by category.
Second, they are a great signal to search engines. If you took the time and money to submit to these directories and they accepted you this would be a major advantage.
Week #15: Local Search & Review Sites
Many changes are happening in the local search field, and I’d like to share some of the most important changes in this book…
For example, Google Plus is now integrated with Google Local to create Google+ Local, so when it comes to search, ‘Social Local’ or ‘Social SEO’ are proving more popular.
You will discover the importance of reviews and recommendations, how to get them ‘the right way’ and not be penalised. An much, much more!
Week #16: Competitor Backlink Analysis
One of the most important reasons websites rank for certain keywords is the links that point to that particular page and site.
Together we will look at the quantity of the links pointed at the page, the quality of those individual links and the relevance of the links.
All these aspects need to be in your action plan to win for these keywords as well. You’ll be able to replicate the link structure better, leaving your competition behind.
Week #17: Blogger Outreach
I was initially going to call this book ‘blogger relations’ as essentially this is about businesses working with bloggers to promote a blog or a service.
The methods we will be using won’t rely on you creating the content but will rely on the blogger to know what will be interesting to his or her audience.
In other books I have talked about how to subscribe and begin a relationship with bloggers but in this book I will take it to the next level.
Week #18: Guest Posts & Authorship
This book will be teaching you about how to find ways to ‘guest post’ on their sites. This means writing a quality post for their blog which they post and promote which in turn will drive traffic to your site.
Just to be clear posting on other bloggers pages via guest posts is completely different from what I was talking about in the last book.
The last book was all about getting other bloggers involved and writing unique content about your business. For example, getting them to promote your business because they like it and like you.
Week #19: Second Tier Links
In this book I will be talking about links that don’t just directly point at your website but point at an existing link to your site.
What these do is strengthen the links authority and make them more powerful (Explained in more detail later in the book).
I will be working to increase the volume and quality of these 2nd tier links. If all you do is build links to your website this won’t necessarily be a positive thing in Google’s eyes.
Week #20: Affiliate Marketing & Partnerships
Just to get everything clear from the start there are many different types of affiliate marketing (Not just giving away a percentage of each final sale).
Throughout this book together we will explore the pros and cons of affiliate marketing because affiliate marketing is not for everyone.
I will be going over a few of the different affiliate software programs that are out there. I will also go over the pros and cons of each of them.
Week #21: Video Marketing
In this book, we will be discussing a very powerful form of marketing and that is video marketing.
I am looking forward to showing you a lot of good examples of myself on various videos I have a ranking with on YouTube.
I will show you how to drive a decent amount of traffic towards your videos in the beginning and how to get them ranking. Most importantly, you will learn how to convert the views into subscribers and customers.
Week #22: Podcasting
In this book, I am going to be talking about one of my favourite digital marketing activities and that is podcasting! I really enjoy talking with people, interviewing them and the whole audio aspect.
What exactly is a podcast? A podcast is a particular audio or video file which people can subscribe to you that is distributed via RSS.
So, you as a business can upload an MP3 file and it will be distributed and automatically downloaded by all other subscribed devices (Whether it’s an iPhone, iPod, Android or Tablet).
Week #23: E-Books & Document Sharing
In this book, I am going to be talking about 3 different types of document promotion.
Firstly I’ll talk about the freebies. Giving away your documents on different sites and letting people download them as they wish to do so is a great start.
Secondly, ‘Freebies’ in exchange for an opt-in. These people are giving their email away to download your PDF or something else and at the same time usually joining your email list.
Lastly a ‘Micro-purchase’. This is where customers pay say $2.99 or even just $.99 for your eBook through a platform like Amazon Kindle.
Week #24: Apps and Digital Magazines
In this book, I am going to be talking about App creation and digital magazines. I currently have a magazine called ‘Digital Marketing Monthly’ that is really just an app used on an iPhone and iPad.
Hence, why this week is called both app creation and digital magazines because if you can do one you can do the other.
This will focus on 4 key areas: What app to build, having the proper business model, setting up the app and promoting an app.
Week #25: Feeder Brands
What exactly are feeder brands? These are any brand/website in your portfolio of brands that don’t fully encompass your main website and pretty much exist solely to promote your main brand/website.
If you have a big website with lots of different sections that don’t necessarily relate all that well together?
This is the point that I ask that you if it might be better to split up your website a bit and instead start other “feeder brands”.
Week #26: Online Meets Offline
This book is about making it easy for your customers to get in touch with you. This is all about communication and making sure it easily flows between you and your customer.
If they reach out to you, you need to be ready to respond. While technology makes it easy to set up automatic follow up emails via autoresponders, etc.
But this does not mean you don’t have a telephone number, studies have shown that in certain markets, if you have a prominent phone number on a landing page you can have a 30% higher conversion rate.