Week #5 – Conversion Rates

The following posts belong in Conversion Rates – week #5 of the 26-Week Internet Marketing Plan. To make complete sense they should be read in conjuction with the 26-Week Internet Marketing Plan Blueprint.

Why focusing on how to increase website conversion rate is important

by David Bain Phase #1 - Website Structure

You need to spend a fair amount of time and energy working to improve conversion rates for your website or you’re going to have trouble making sales or getting leads online. When you’re taking conversions seriously, it is much easier to gain more profits from the same level of traffic. For this reason it’s important [...]

0 comments Go to this post →

What is a squeeze page and why do you need one?

by 26weekplan Phase #1 - Website Structure

As highlighted in our OptimizePress review, you should be thinking of creating a page with just one call-to action – an email form field and a submit button. This is a squeeze page. It ‘squeezes’ your visitors towards one call-to-action. You really want a squeeze page which produces a high conversion rate – and the [...]

5 comments Go to this post →

Back End Marketing – Do You Have Back End Products and Up Selling Strategies?

by David Bain Phase #1 - Website Structure

If you want to emulate the successful online businesses, then use your frontend product as (good) bait to bring people in for your back end marketing. This is something almost anyone can do, and it is not hard to put into practice, either. It’s all about getting your customers inside your sales funnel and selling [...]

0 comments Go to this post →

How I Increased My Conversion Rates By 56% – OptimizePress Review

by David Bain Phase #1 - Website Structure

I’d like to share with you how I increased my conversion rates by using a new WordPress theme called OptimizePress. I was recently introduced to OptimizePress and I thought it presented me with a good opportunity to see if I could improve conversion rates on my existing opt-in pages. What is OptimizePress? OptimizePress is a [...]

2 comments Go to this post →

#33: Website Conversion Rates Podcast Video – Week #4

by David Bain Internet Marketing Videos

The 33rd edition of our podcast brings you week #4 from the original 26-Week Internet Marketing Plan. This video looks at website conversion rates. The recording is taken from our original 2007 seminar. At the time it sold for £399 as part of our 26-Week Internet Marketing Plan home study package. Now, for the first [...]

1 comment Go to this post →