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This fourth episode of our internet marketing podcast looks at Internet Marketing Pillar #3 – Blog Technology.
Remember, if you haven’t done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies the first few podcast episodes.
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Blog technology is how I prefer to describe the marketing benefits of blogging. I view a blog as a great piece of technology rather than an online journal or diary. Many businesses dismiss blogs as informal online diaries in which people voice opinions. However, the technology behind a blog can be harnessed as a powerful Internet marketing medium for business – and the communication style can be any style you like.
Pillar #3 Blog Technology covers:
- What a blog is
- A review of some of the different types of blogging software available
- How to quickly and easily personalize a blog with the use of themes and plugins
- What Pinging and RSS feeds are and how they impact internet marketing
- Why Podcasting is so closely related to blogging and how to use a blog to start your own podcast
Podcast: Play in new window | Download
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