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This third episode of our internet marketing podcast looks at Internet Marketing Pillar #2 – Website Design.
Remember, if you haven’t done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies the first few podcast episodes.
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Website design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site.
The main aspects of pillar #2 consist of behind the scenes coding, navigation structure, onsite optimization, the precise relevance of each page and improving conversion rates.
This podcast episode looks at:
- Behind-the-scenes coding
- The use of CSS (cascading style sheets)
- Ordering your website code in an efficient manner
- Website navigation for visitors and search engines
- Onsite optimization
- Precise relevance of each page
- Improving conversion rates
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