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This second episode of our internet marketing podcast looks at Internet Marketing Pillar #1 – Keyword Research.
Remember, if you haven’t done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies the first few podcast episodes.
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Keywords are the phrases that people type into search engines to find a product or service.
At the very beginning you need to make sure all the different pages on your website are targeting the right keywords – the phrases that people are likely to type into search engines in order to find the product or service that you offer.
This podcast episode looks at:
- The keyword phrase myth
- Long-tail keyword phrases
- Internet search patterns
- The keyword phrase solution / using keyword phrases
- Search engine ranking
- Selecting the appropriate keyword phrase
- Category keyword phrases explained
- Helping search engines to determine the relevance of your site
- Determining subject areas to cover on your website
- Researching keyword phrase categories
- Taking the guesswork out of determining keyword phrases
- Knowing which keywords to target
- Drilling down deeper into Wordtracker results
- Using Wordtracker to amend your website strategy
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