Website Structure – Phase #1

Website Structure focuses on researching and targeting an appropriate market segment for your website. This allows you to be extremely specific in terms of niche.

A lot of big corporations are struggling with niche focused competitors and aren’t able to compete with these smaller online competitors effectively. Smaller operators are eating up small parts of all online markets. Ignore the effectiveness of individual operators eating up niche market segments at your peril.

Website Structure, the fist essential phase of an effective Internet marketing campaign will help you compete with these extremely niche operators.

Phase 1 will help you with your business strategy, your keyword research and the structuring and optimization of your site. It will also assist you with how to improve your website conversion rates.

The first part of effective website structure has to involve search engine optimization – for every page on your website. It’s essential to get different pages on your site found in search engines for different keyword phrases.

There is no point in getting hundreds or thousands of visitors to your website everyday if you aren’t able to convert them into meaningful business. Website Structure therefore also goes over how to get people to fill out forms, how to get visitors to leave their personal details and to how continually improve conversion rates by running continuous A:B and multivariable tests.

Phase 1 continues with maximizing your site’s viral impact. Viral marketing essentially means peer to peer marketing; that is when someone visits your website, or receives some form of communication from you, you try to increase the likelihood of them telling their friends about what you offer.

The first phase concludes with ensuring that you insert your visitor tracking code, but if you haven’t done so already, make sure you start by geting our free 26-Week Internet Marketing Plan newsletter.