This fourth episode of our internet marketing podcast looks at Internet Marketing Pillar #3 – Blog Technology.

Remember, if you haven’t done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.

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Blog technology is how I prefer to describe the marketing benefits of blogging. I view a blog as a great piece of technology rather than an online journal or diary. Many businesses dismiss blogs as informal online diaries in which people voice opinions. However, the technology behind a blog can be harnessed as a powerful Internet marketing medium for business – and the communication style can be any style you like.

Pillar #3 Blog Technology covers:

Related posts:

1. #01: Introducing the 13 Pillars of Internet Marketing
2. #03: Website Design – Internet Marketing Pillar #2
3. #02: Keyword Research – Internet Marketing Pillar #1

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