13pillars

How to write an eBook and get it published on Barnes and Noble

by David Bain 13pillars

With the ever growing mass of information available online it’s becoming all the more important to try to position yourself head and shouldders above the competition, as a leader in your niche. One of the ways of helping you along this direction is to publish your writing – so how to write an eBook and [...]

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Business Marketing on the Internet – An Overview of the 13 Pillars of Internet Marketing

by David Bain 13pillars

Here are the 13 Pillars of Internet Marketing ‘in a nutshell’, in fact, an comprehendive overview of business marketing on the Internet today. PILLAR 1: Keyword Research There are several paid-for, and a couple of free keyword research tools that you can use. But what is keyword research? Keyword research and the correct positioning of [...]

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The Evolving Web – The Future Of Internet Marketing – Internet Marketing Pillar #13

by David Bain 13pillars

The evolving web means that the World Wide Web continues to rapidly change – and therefore so must also your internet marketing strategy as the future of Internet marketing evolves.. Three stages of web development There will be at least three stages of web evolvement that you need to be aware of. So far there [...]

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Continuous Website Content Writing – Internet Marketing Pillar #12

by David Bain 13pillars

Continuous website content writing is probably the shortest of the 13 Pillars of Internet Marketing in terms of length, but it should be one of the broadest pillars of your internet marketing strategy. By broadest I mean that not only should it be ongoing, it also impacts other pillars. If linking is queen, content is [...]

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Analysing Website Traffic Statistics – Internet Marketing Pillar #11

by David Bain 13pillars

Visitor analysis is absolutely essential if you want to discover which of your internet marketing activities is proving to be the most valuable for your business. By analysing your website traffic statistics you discover which websites are providing you with most traffic, knowing which websites your users are visiting prior to your site, which websites [...]

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Viral Marketing Campaign Strategies – Internet Marketing Pillar #10

by David Bain 13pillars

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to increase brand awareness, through a self-replicating viral processes. Viral marketing campaign strategies are often known as word-of-mouth marketing, in fact it’s any medium which your existing customers use that enables a peer to peer recommendation to be made. Viral marketing [...]

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Forum Internet Marketing – Internet Marketing Pillar #9

by David Bain 13pillars

Group interaction, i.e. forum internet marketing allows you to form relationships with prospective customers before they’re even aware of you or your company. Pillar #9, Group Interaction covers: – Participating in discussion forums – Social networking groups – Answering questions posed by other people – Commenting on other people’s blogs Participating in forum internet marketing [...]

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Submitting Articles – Internet Marketing Pillar #8

by David Bain 13pillars

Pillar #8 covers submitting articles – an excellent way of increasing the links that are pointing to your site, and guaranteeing that there are keyword-rich links which point to your site. Knowing how to submit articles gives you is one of the most consistently popular and effective ways of improving your industry respectability and predictably [...]

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SEO Link Building – Internet Marketing Pillar #7

by David Bain 13pillars

There are a variety of right and wrong ways of SEO link building. Building up good quality, relevant links has to be an integral part of any search engine optimization strategy. However, bear this in mind – SEO link building is about quality, relevant links and not about the number of links. While I believe [...]

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Submitting Online Press Releases Video – Internet Marketing Pillar #6

by David Bain 13pillars

This video on submitting online press releases is the sixth pillar in our series of internet marketing videos which were recorded at an early version of the 13 Pillars of Internet Marketing seminar. Enjoy!

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Press Release Distribution – Internet Marketing Pillar #6

by David Bain 13pillars

Online press release distribution services are slightly different to conventional offline press releases. Conventional press releases are targeted at encouraging a journalist to reprint part or all of your release in their publication. However, in addition to targeting journalists, an online press release also needs to focus on tow other areas: The end reader – [...]

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Paid Internet Advertising Marketing – Internet Marketing Pillar #5

by David Bain 13pillars

Paid advertising is an essential part of most internet advertising marketing campaigns. I would like to focus on two key paid advertising methods, both of which I consider to be an essential part of any internet marketing campaign. 1) Pay per click advertising – using services like Google AdWords2) Major directory submissions – getting your [...]

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Autoresponder Software – Internet Marketing Pillar #4

by David Bain 13pillars

Autoresponder software isn’t just an automatic email response delivered by your email software when you are out of the office. Autoresponders can be an extremely effective part of your internet marketing arsenal. Among other things, autoresponders can deliver personalized broadcast e-mails and newsletters to your entire email list – at a predetermined time. Pillar #4 [...]

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Business Blogging Tips – Internet Marketing Pillar #3

by David Bain 13pillars

Blog technology is how I prefer to describe the marketing benefits of business blogging. I view a blog as a great piece of technology rather than an online journal or diary. Many businesses dismiss blogs as informal online diaries in which people voice opinions. However, the technology behind a blog can be harnessed as a [...]

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SEO Website Design – Internet Marketing Pillar #2

by David Bain 13pillars

The following post about SEO website design is an extract from the 13 Pillars of Internet Marketing eBook. Website design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site. The [...]

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SEO Keyword Research – Internet Marketing Pillar #1

by David Bain 13pillars

The following post about SEO keyword research is an extract from the 13 Pillars of Internet Marketing eBook. Keywords are the phrases that people type into search engines to find a product or service. At the very beginning you need to conduct keyword research make sure all the different pages on your website are targeting [...]

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